In the December 2022 issue of MIS Quarterly, Heng Xu and Tamara Dinev co-wrote a reflection, “Why Privacy Still Matters”, for their 2011 publication that won the inaugural MIS Quaterly Impact Award in 2021.

In the past decade, the field of privacy has changed radically. Despite many things that the 2011 article “got right”, this reflection explores what could have been done better, and the new challenges to privacy scholarship that arose in the past decade. It also discusses ways to make our extant theories better aligned with the changing landscape of privacy regulation and industry practice.